The New Sadong Jaya, Sutera Bay

A transformation is on the horizon for Kota Kinabalu’s central business district as the last piece of commercial land is to be occupied by the upcoming, Sutera Bay.

The project is set to conjure up further development of the entire surrounding area, most notably for the upgrade and widening of Jalan Karamunsing Bypass at Sadong Jaya. 

“We at VTS understand that change in the market demand is inevitable and we believe that the only way to progress is to create that change," stated Mei Wong, Executive Director of VTS Property Collection Sdn Bhd, the developer for Sutera Bay.

"With the upcoming improvements to the Sadong Jaya road and the Sembulan river facelift, we plan to transform the area into Kota Kinabalu’s next main attraction for generations to come."

"We are confident that Sutera Bay will spur positive activity in the market especially for young entrepreneurs and we are looking forward to inspiring a bright future ahead," Ms Wong concluded.

Winning Elements of Sutera Bay

The 15-storey commercial development is designed with a hotel-concept and consists of 283 business suites, retail outlets and podium car parks. It will offer features that support the working class professional as well as international visitors with tech-friendly, flexible designs.

A digital mailbox, lobby reception, concierge service, retail shops, spas and lagoons are just some of the facilities incorporated into the project to make it easy for owners to run short stay businesses in the future. Short stay operators can also make use of the concierge to provide service to their guests.

Creating Change, Upgrading Community

Sutera Bay has caught attention in recent headlines for adding value to the area and it aims to become a landmark of Kota Kinabalu city. The road entering into Sadong Jaya will be reconfigured to drastically make the area more accessible. 

Besides this, the developer has the intention to adopt the surrounding area, to maintain and beautify as to turn the area into a vibrant lively tourist attraction.

The Celebrity Team

One of the local star architects of Sutera Bay is KOPA. They are also the architects of Plaza Shell and The Shore.

Teaming up with KOPA is the Konzepte team. They are the architects of Pavilion Damansara and other famous developments in South East Asia.

Konzepte architects are also the masterminds of the luxurious Banyan Tree Suites in KL and the Vietnamese Museum of Australia in Melbourne.

The landscaping was designed by the award-winning designer and consultant, Lim In Chong of Inchscape, who is also the Landscape Advisor for Temasek Holdings in Singapore.

You may also recognise his designs from the Mandai Bird Park in Singapore and the Tropical Spice Garden in Penang. This will be his first project in Sabah.

Future of Short Stay Business

Potential buyers are welcomed to view Sutera Bay not just as a property but as a business opportunity. VTS group expects tourism in Sabah to bounce back by the year 2022 and to reach 5 million tourists by 2024, which is when Sutera Bay is expected to open. With not enough rooms to host these international visitors, VTS Group attests that short stay projects are worth investing in now. It is a low-risk business model for startups, especially when it is located in a prime central location. 

The business suites are purpose-built for short stay operations where size and design are optimized for travellers’ needs. The units also comply with requirements by local authority for commercial use. Tenants at the retail space will also be carefully selected to attract related services such as tour operator, food and beverages outlet, convenient stores and souvenir retailers.

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