Boulevard 360 Bundusan
A Visionary Partnership Between BKR and Knight Frank Property Hub
CK Lee, Director and key figure at Borneo Kemuncak Riang (BKR), envisions Boulevard 360 Bundusan as the premier address in Penampang for the next decade. “We are undertaking the largest private development in Sabah,” Lee shared, highlighting the project’s unprecedented scale in the district. Spanning 10 acres, this mixed-use development will offer an impressive 4.5 million square feet of residential and commercial space, catering to the mid-range market.
Reflecting on the project's journey, Lee noted, “We acquired the land a decade ago, enduring challenges like COVID-19. Initially, we considered a shopping complex, but market analysis revealed a different need.” After careful consideration, Lee and his team decided that Boulevard 360 Bundusan would best serve the area, and its community, by focusing on local conveniences instead, with operators like E-Mart already lined-up with more retailers to be announced soon.
Lee is certain that today’s development landscape demands more than just a prime location. “Understanding and meeting our buyers’ needs is crucial. We emphasise the human aspect of development, ensuring that we are creating a community, not just buildings.”
The soon to be iconic Boulevard 360 Bundusan
The soon to be iconic Boulevard 360 Bundusan
Boulevard 360 Bundusan is a a unique mixed development with contemporary outlook upon its completion. With an estimated Gross Development Value (GDV) of RM 1.1 billion, Boulevard 360 Bundusan offers an approximately 330,000 sq. feet of commercial space, 3 blocks of residential towers units of 850 sq. ft residential, 1000 units of serviced suite of 421 sq. ft and near to 4000 units of car park bay, including a lower ground carpark. Overall, the proposed integrated development comprises of modern residential towers, serviced suites, high quality retail spaces and anchored tenant lots. The proposed development will be complemented with ample number of car parking bays located on the lower ground as well as the 8-Storey podium carpark. Upon the completion of the proposed development, it is expected that the area will emerge as a vibrant commercial centre with great amenities, and a desired residential location amongst the young families.
Collaboration, Not Competition
When asked about the nearby developments and potential competition, CK Lee’s response is refreshingly collaborative. “We’re not here to compete in the traditional sense,” Lee explains. Instead, he views Boulevard 360 Bundusan and the other developments as complementary projects that cater to different market segments. “They have their market and style of development, and so do we. Our goal is not to compete but to coexist.”
Lee’s strategy for Boulevard 360 Bundusan is focused, deliberately avoiding direct competition in the residential space where other developers are already active. “We’ve chosen to offer service suites, something new along the stretch between the Kadazandusun Cultural Association (KDCA) to Sabah Golf and Country Club(SGCC),” Lee emphasises. This unique positioning is further strengthened by Boulevard 360 Bundusan’s prime location, facing the well-established Beverly Hills area. “We’re offering something distinct yet harmonious with the surrounding developments,” he adds.
CK Lee, Director of Borneo Kemuncak Riang (BKR)
CK Lee, Director of Borneo Kemuncak Riang (BKR)
Rejuvenating Bundusan: Enoch Khoo’s Perspective
Enoch Khoo, Managing Director of Knight Frank Property Hub, the lead marketing agency for Boulevard 360 Bundusan, views the project as a catalyst for the rejuvenation of Bundusan. “This project is much more than just another development; it’s a transformation for Bundusan,” Khoo asserts. While many developments in the area are confined to just 1-2 acres, Boulevard 360 Bundusan’s expansive 10-acre site stands out. “Finding another 10-acre site like this will be incredibly difficult,” he notes.
Khoo believes that Boulevard 360 Bundusan is already having a positive impact on the area, even before construction is complete. A strategic shift of the Bundusan roundabout which is currently in the works, will improve traffic flow, signalling the beginning of the area’s transformation. “Even before construction, the community is already seeing the benefits,” Khoo explains.
Boulevard 360 Bundusan is also poised to rebrand Bundusan as a premier destination. “This will be the next sought-after address,” Khoo predicts. With its strategic location and thoughtfully arranged shop blocks, Boulevard 360 Bundusan is set to become the new social and commercial hub of Bundusan, estimated to complete five years down the line.
A Collaborative Vision
The strategic partnership between Knight Frank Property Hub and Boulevard 360 Bundusan as more than just a business venture—it’s a shared mission to create something iconic as highlighted by this dynamic duo. “This collaboration is essential for both parties,” Khoo acknowledges. With Knight Frank’s global protocol only permitting them to market projects that are either iconic or rank among the top three in a given area, Boulevard 360 Bundusan fits this criteria perfectly.
The allure of Boulevard 360 Bundusan lies not just in its potential for success, but in its power to rejuvenate Bundusan.
“This is a unique opportunity to create something meaningful and lasting,”
The collaboration also includes an innovative marketing strategy, involving multiple agencies with Knightfrank Propertyhub as the lead marketing agency, to promote the project. “We’re focused on teamwork and shared success,” CK Lee emphasises.
A Commitment to Excellence
“Seeing a project through from beginning to end is a testament to our business principles,” Khoo highlighting the core value that drives Knight Frank Property Hub’s involvement in the Boulevard 360 Bundusan project. This long-term commitment is a cornerstone of Knight Frank’s ethos, setting them apart in an industry where such loyalty is increasingly rare.
For the Boulevard 360 Bundusan team, success isn’t just about the initial launch—it’s about sustaining performance and maintaining strong relationships throughout the project’s lifecycle. “Our goal is to start and end well with a project, ensuring our clients’ success,” Khoo explains. By prioritising clear communication and steadfast dedication, the team aims to not only achieve success with Boulevard 360 Bundusan but to set a new standard for developments in Sabah.
Boulevard 360 Bundusan aims to enhance this thriving community by offering new options for those who wish to remain in the area. “We’re not just building; we’re enhancing what’s already here,” Lee explains. The development is designed to meet the needs of long-established residents, offering a potential upgrade for those ready for a change.
“What we’re building here will continue the legacy of excellence.”
Enoch Khoo, Managing Director of Knight Frank Property Hub
Enoch Khoo, Managing Director of Knight Frank Property Hub
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